Dawn of the Fair Data Economy

The data economy is broken. We want to fix it. With you.

For three years, we at Sitra, with our partners and expert networks, have been building a new alternative to the data economy in a project called IHAN® – the human-driven data economy. With the current data economy broken, we wanted to create an alternative that is fair for all stakeholders – individuals, businesses and society as a whole – and that is based on sustainability and European values.
We are pleased to invite you to our event on the fair data economy. The day will start with journalist, author and speaker on all things digital Andreas Ekström calling on us to resist black-and-white thinking in his new keynote speech “The Power of AND”.

Following Andreas, we will explain our three-year journey as champions of fairer data business practices and data economy regulation as well as discuss data sovereignty and the role of individuals as active and valuable participants. Milestones, results, lessons learned and tools created during the project will all be showcased throughout the afternoon.

Immediately after the outline of Sitra’s project, a panel will explore a key element of a digital economy – trust. The distinguished panellists – Pekka Ala-Pietilä, Risto Siilasmaa and Peter Vesterbacka – will no doubt offer many specific viewpoints on and examples of the value of trust in real business settings.

Mark Surman is thinking differently about power and data. He will talk about Mozilla’s mission and data economy from a new, fairer, perspective. He claims it is “the same game, but new rules”.

Yes, the data economy is broken and needs to be fixed. In conclusion and as a testament to project IHAN®’s social importance, we will unveil Sitra’s new theme “The Fair Data Economy”.

All info about the event here